Mo Farrokhi, PhD is the Founder and President of AXXEN, a Calgary-based industrial marketing agency specializing in B2B demand generation, brand positioning, and AI automation for manufacturing, industrial, and technology companies.
An Engineer with an MBA and a PhD in Marketing, Mo possesses the unique ability to translate complex technical specifications into high-leverage commercial narratives. Before founding AXXEN, he served as VP of Marketing & Product for a TSX-listed clean-tech company. During his tenure, he engineered go-to-market systems for global industrial products, helping the organization scale from 20 to 200+ employees and raise over $100 million in capital.
He founded AXXEN to bring public-company rigour to industrial organizations that have outgrown ad-hoc marketing. AXXEN operates on a lean, high-impact model, deploying a trusted network of senior specialists only when a project demands it, ensuring clients invest in results, not agency overhead.
In addition to his consultancy, Mo is a Marketing Professor at Mount Royal University, where he teaches digital marketing, strategy, and branding. His work bridges the gap between marketing science and industrial application, helping technical founders and CTOs build investable brands and scalable revenue engines.
Engineers don't hate marketing; they hate bad data. Learn to create high-fidelity technical content that respects buyer intelligence and eliminates skepticism.
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Strong branding isn't vanity; it’s risk management. Utilize Signaling Theory to reduce investor anxiety and command higher valuation multiples for your industrial firm.
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In the industrial and manufacturing sectors, Marketing is often relegated to the income statement as a fluctuating expense, a "cost center".
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